Areas of Commercial Excellence

Below are areas in which we have direct and extensive experience.

COMMERCIALIZATION

  • Strategy Development & Tactical Execution

  • Commercial Team Structures

  • Product Launches

  • Product & Skills Training

  • Operational Processes and Teams

  • Competitive Assessments

  • Tradeshows & Congresses

  • KOLs and Physician Advisory Boards

  • Customer Service

  • Customer & Partner Contracting

MARKETING

  • Collaboration with R&D

  • Product Management

  • Website Launch & Management

  • Digital Marketing

  • Print Media

  • Pricing & Product Strategy

  • Whitepapers

  • Branding Guidelines

  • Publication Strategy

  • Commercial Analytics

SALES

  • Setting Roles & Responsibilities

  • Metrics

  • Compensation Plans

  • Promotional Programs & SPIFFs

  • Training

  • Structuring Organizations

  • Key Account Management

  • Inside Sales Teams

  • Distribution Management